BE News

Beyond The Tattoo

It’s always humbling to see love for your brand from the outside, but it’s equally exciting to see this kind of commitment from the inside. This winter, Bad Etiquette designer Lionel Wong got our logo permanently inked on his forearm. 

Lionel gets a new tattoo every year to commemorate his battle with Cancer. And to celebrate his 8th year of health he couldn’t have picked two more fitting words – Bad Etiquette.

“Regardless of whether or not this side hustle becomes successful, it’ll always be a reflection of how I live my life – by my own rules, one day at a time, and straight the fuck up.” says Wong.