Make No Apologies

Our logo isn’t plastered on everything. We don’t have 20 colourways of the same tee. It’s black and white only. And that’s the way we like it. It’s not about the newest cut, the hottest colour or the latest trends, it’s about that life, that swagger and that Bad Etiquette hustle.

If we don’t love it, we don’t put it out. We keep our collections tight and on point. Swagger over everything.

Ain’t nothin changed from day one – be yourself, keep it real, and make no apologies about it. That’s what’s up.

For media, sales or collabos hit us up at


The Bad Etiquette Fam